Client:
Refined by Chef Anthony

Project:
Branding, Website Design, Logo Design, and Art Direction

Overview:
Chef Anthony required a comprehensive branding and design strategy for his catering services and line of seasonings. The project involved creating a logo, designing a website, and developing label and package designs to establish a cohesive visual identity across all touchpoints.

Key Deliverables:
Designed an eye-catching logo that captured the essence of Chef Anthony’s brand and resonated with his target audience.
Developed a visually appealing and user-friendly website to showcase Chef Anthony’s catering services and seasonings, providing a seamless online experience for potential customers.
Crafted label and package designs for seasonings line, ensuring brand consistency and product recognition while differentiating Chef Anthony’s offerings from competitors.

Target Audience:
Food enthusiasts, home cooks, and event planners seeking high-quality catering services and unique seasoning products.

Key Messages:
Highlight Chef Anthony’s culinary expertise and passion for creating unforgettable dining experiences.
Emphasize the unique flavors and quality of his seasonings line.
Position Chef Anthony’s brand as a top choice for catering services and premium seasoning products.

Success Metrics:
Increased brand recognition and awareness for Chef Anthony’s catering services and seasonings.
Positive customer feedback on website user experience and product packaging.
Enhanced online presence and engagement through a visually engaging website and strong social media content.