About

Morgan McMurtry is a Creative Director and Marketing Strategist specializing in campaign development, brand storytelling, and digital experiences. With a background spanning higher education, nonprofit, and cultural initiatives, he creates impactful work that connects audiences through strategy, design, and storytelling.

Professional Experience

Senior Marketing Manager, Digital Engagement

Talladega College | 2023–Present

  • Lead integrated marketing and communications campaigns supporting enrollment, institutional branding, fundraising, and campus engagement initiatives

  • Develop social media, email marketing, web, and digital storytelling strategies aligned with institutional goals

  • Produce and creatively direct large-scale campaigns, livestreams, and branded experiences across campus departments

  • Design editorial materials, environmental graphics, campaign systems, and institutional collateral for high-profile events

  • Analyze digital performance metrics to optimize audience engagement and campaign effectiveness

  • Collaborate with executive leadership, athletics, advancement, academics, and IT on strategic communications initiatives

Featured Projects

  • Tornado Takeover Athletics Fundraiser Campaign

  • Her Degan Story

  • My Degan Valentine

  • Institutional Programs & Ceremonial Booklets

  • Campus Environmental Signage Installation

Creative Director & Marketing Consultant

Morg Lapre Art & Design, LLC | 2012–Present

  • Lead creative direction and marketing strategy for clients across nonprofit, higher education, public sector, and entrepreneurial industries

  • Develop brand identities, campaigns, digital content systems, and visual storytelling strategies

  • Execute multi-platform campaigns resulting in increased audience engagement, visibility, and conversion rates

  • Provide consulting on brand positioning, marketing strategy, and creative execution

  • Manage full campaign lifecycle from concept development to production and analytics reporting

Featured Work

  • Black Sanctuary Campaign

  • Brand Identity Systems

  • Environmental Graphics

  • Campaign Strategy & Creative Direction

Digital Marketing Strategist / Social Media Manager

NIH CEAL Initiative | 2021–2024

  • Developed data-driven digital campaigns supporting public health awareness and community outreach

  • Increased audience engagement and follower growth through targeted content and social media strategy

  • Created accessible, visually engaging messaging translating complex health information for diverse audiences

  • Monitored analytics and campaign performance to improve reach and engagement


Education

Master of Science (MS)
Global Strategic Communications
Florida International University

Bachelor of Arts (BA)
Mass Communication
University of Southern Mississippi

Art Direction Portfolio Program (COE Accredited)
Miami Ad School

Certifications
Adobe Certified Professional
Google UX Design Certificate
HubSpot Content Marketing Certification

Tools and Platforms
Adobe Creative Suite • Google Analytics • Google Ads • Meta Ads Manager • HubSpot CRM • WordPress • SEO Tools • Marketing Automation Platforms • Social Media Analytics Tools • StreamYard • Canva • Squarespace