Tornado Takeover
Producing a Live Fundraising Experience for Talladega College Athletics

Tornado Takeover was a live-streamed athletics fundraising campaign created through a collaboration between Talladega College’s Communications & Marketing Department and the Athletics Department. I served as producer, creative director, livestream operator, and scriptwriter for the campaign.

The project combined live broadcast production, storytelling, athletics promotion, and donor engagement into a cohesive digital fundraising experience designed to energize alumni, supporters, and the campus community. From scripting and show flow to graphics and livestream execution, I helped shape the campaign from concept to broadcast.