Client:
Black Women for Brandon Presley Political Action Committee

Project:
Overall Branding, Logo Design, Color Scheme, Printed Collateral, Flyer Designs, Website Design

Overview:
Black Women for Brandon Presley Political Action Committee required a comprehensive branding strategy and design for their organization supporting Brandon Presley’s political campaign. The project involved creating a logo, developing a color scheme, designing print materials, and building a website to promote the committee’s message and activities

Key Deliverables:
- Developed a recognizable logo that resonated with the target audience and effectively represented the committee’s purpose and values.
- Established a cohesive color scheme that reflected the organization’s identity and ensured consistency across all promotional materials.
- Designed visually appealing and informative printed materials, including flyers, to promote the committee’s events and initiatives.
- Created a user-friendly and engaging website that served as a central hub for information, updates, and news related to the Black Women for Brandon Presley PAC.


Target Audience:
- Black women interested in political office and those already serving as elected officials.
- Supporters of Brandon Presley and Democratic candidates who are sensitive to community issues, particularly those affecting Black women.

Key Messages:
- Promote financial, moral, and physical support for Black women interested in political office or currently serving as elected officials.
- Highlight the importance of candidates who are sensitive to community issues, with a focus on concerns affecting Black women.

Success Metrics:
- Increased awareness of the Black Women for Brandon Presley Political Action Committee and its initiatives.
- Positive feedback on the visual identity and promotional materials from target audience members.
- Enhanced online presence and engagement through a user-friendly and informative website.
- Strengthened support for Brandon Presley and other Democratic candidates endorsed by the committee.